Let's me define and understand the expectations of the project.
The brief determines the vision and desired outcome.
A picture is worth a thousand words. I use mood boards to create that picture to highlight trends and styles.
Putting together inspirational elements to flesh out ideas at the beginning of a project.
Sketching ideas helps me explore and explain concepts.
To discover the best ideas and solutions to the brief.
My colour story has been chosen for the purpose of creating a strong brand identity.
Having a formula enables me to come end up with the same result each time a collection is created.
The beauty of this is that it simplifies the process. I never have to spend a second wondering what route to take. This is especially important if one is creating a branded look.
Once the collection is complete, it is presented in two ways. On a presentation page and then mocked up